How to Find a Real Estate Agent

Finding the right real estate agent can make a significant difference in your buying or selling experience. Whether you're entering the housing market for the first time or are a seasoned homeowner looking to make your next move, working with the right professional can help streamline the process and protect your interests. This guide outlines how to find a real estate agent you can trust—especially in competitive areas such as Lake Travis, TX, real estate.

Before searching for an agent, take time to clarify what you need. Are you buying or selling? Do you have a set timeline or budget? Are you looking for a primary residence, a second home, or an investment property? Understanding your own objectives will help you better evaluate agents and select one with the right skill set and area knowledge. Having a clear plan will help you work more efficiently with a local expert in locations like Lake Travis, where the market can vary by neighborhood.

Not all real estate agents operate in the same areas or price points. Look for agents who are active in your desired market. If you're focused on Lake Travis, prioritize agents who specialize in this region. These professionals will have deeper insights into neighborhood trends, pricing strategies, and off-market listings. They are also more likely to understand the nuances of lakefront property and other regional factors that influence value and timing.

You can begin your research by checking agent websites, reading local real estate publications, or reviewing transaction histories through platforms such as Zillow or Realtor.com. Consistent activity in Lake Travis, TX, real estate is a strong indicator of local expertise.

Word-of-mouth recommendations remain one of the most reliable ways to find quality agents. Talk to friends, family, or colleagues who have recently bought or sold property in your target area. Ask about their experience, communication style, and the overall outcome.

Online reviews can also provide valuable insight. Look for recurring themes in feedback—positive or negative. Do past clients mention negotiation skills, responsiveness, or professionalism? While one negative review isn’t necessarily a dealbreaker, patterns in client experiences are worth considering.

Every real estate agent must be licensed in the state where they operate. You can verify licenses through your state’s real estate commission website. Additionally, look for designations such as Realtor® (a member of the National Association of Realtors), which indicates a commitment to a higher standard of ethics.

If you’re looking for a luxury home or a unique property in Lake Travis, you may also want to check for specialized certifications like Certified Luxury Home Marketing Specialist (CLHMS) or other credentials that demonstrate expertise in high-end real estate.

Interviewing more than one agent gives you a basis for comparison. These conversations don’t need to be formal, but they should cover essential topics like the agent’s experience, market knowledge, communication methods, and approach to buying or selling. You may want to ask:

• How long have you been working in real estate?
• How many transactions have you completed in the Lake Travis area recently?
• How will you keep me informed throughout the process?
• What is your marketing strategy for sellers or home search approach for buyers?

The right agent will not only answer your questions clearly but will also take the time to ask about your needs and priorities.

Strong communication is one of the most important factors in a successful real estate relationship. Your agent should respond to calls, texts, or emails in a timely manner, keep you updated on progress, and provide clear explanations at every step.

Also, consider whether you feel comfortable with the agent’s style and demeanor. Buying or selling a home is a significant transaction, and you’ll likely be in frequent contact. Working with someone you trust and can communicate with easily will reduce stress and prevent misunderstandings.

An agent’s past performance can be a strong indicator of future success. Ask for information on recent transactions, particularly those similar to your situation. For sellers, review their marketing materials, property photos, and listing descriptions. Strong marketing can increase visibility and drive interest, especially in competitive markets like Lake Travis.

For buyers, ask how the agent stays on top of new listings, handles bidding situations, and evaluates properties. A proactive and strategic approach can give you an advantage when homes are moving quickly.

Before signing any agreement, make sure you understand the terms. In most cases, buyers sign a buyer’s representation agreement, and sellers sign a listing agreement. Key details include the duration of the contract, commission rate, cancellation policies, and any exclusivity clauses.

Don’t be afraid to ask questions or request clarification. A good agent will explain all terms clearly and will not pressure you into an agreement before you’re ready.

While data and credentials matter, your instincts are important, too. If something doesn’t feel right—whether it’s poor communication, lack of local knowledge, or overly aggressive sales tactics—it’s okay to keep looking. Your real estate agent should be someone who acts in your best interest and helps you make informed decisions.

John Lairsen serves as broker and principal of Travis Real Estate, where he leads one of Central Texas’s top-performing teams in the luxury residential market. A lifelong Texan, John has lived in Austin for over two decades and brings a strong local perspective to every client interaction. His longstanding interest in real estate, combined with a deep appreciation for the Austin lifestyle, allows him to deliver strategic, personalized service to buyers and sellers alike.

At Travis Real Estate, clients benefit from a dedicated team of professionals who provide comprehensive support. With experienced staff specializing in marketing, listing preparation, and transaction management, agents can stay focused on delivering client-focused results. The agency is known for its efficient operations and commitment to excellence across every stage of the real estate process.

Contact John Lairsen today for expert advice and personalized assistance navigating the Lake Travis, TX, real estate market.